78% of B2B marketers say LinkedIn marketing is an effective source for generating leads. It puts 60 million senior-level executives and 40 million B2B decision-makers on one social network.
Advertising on LinkedIn is one of the most efficient ways to connect with other B2B companies as it allows you to focus your ad spend on demographics to find qualified leads and those most likely to convert.
LinkedIn users mention a lot of personal details such as their job titles, companies they have worked for, their age, location, alma mater and much more. LinkedIn Advertising experts give you opportunities to target your ads to appear to only people in specific industries, job roles, and geographical regions of the world.
We are well-versed in LinkedIn content marketing strategy. We know how to use the professional networking site to augment an existing digital marketing strategy, help generate leads and nurture them deeper into the sales funnel from connection to contract.