Looking to get more leads with paid search advertising? Google Ads is the best choice. A survey revealed that 79% of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
"Google Ads is Google’s pay-per-click (PPC) premium advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for your business to increase sales, promotions, or seasonal changes in offers."